The packaging world in North America is facing a moment of transformation. Between unpredictable global developments, shifting consumer habits, and mounting environmental pressures, it's clear the industry is no longer operating in the same landscape it once was.
To stay relevant—and resilient—packaging companies are being called to rethink how they operate. That means moving away from purely reactive strategies and instead focusing on long-term adaptability and smart innovation.
Several major forces are converging, reshaping how packaging is produced, used, and perceived. These broader shifts are setting the tone for the next decade.
When you look at how these trends interact with different packaging materials, certain formats are rising to the top. In particular, flexible plastics and paper-based packaging1 are showing strong potential thanks to their balance of functionality, cost efficiency, and environmental promise.
But picking the right material isn’t the only challenge. Companies need a broader strategy that prepares them for what’s next.
Instead of doubling down on outdated systems or short-term fixes, leading packaging companies are thinking BIGGER. They’re stepping back, looking at the long game, and investing in smart, scalable solutions. Four areas stand out:
The future of packaging in North America is being shaped by change—and the most successful companies will be those that can pivot, adapt, and lead with purpose. With BradyPLUS packaging solutions, you gain a trusted partner equipped to help your business stay ahead of industry shifts—offering the flexibility, innovation, and support needed to thrive in a rapidly evolving market.
Ready to explore smarter, more resilient packaging options? Contact us today to learn how BradyPLUS can support your goals.
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This blog was informed in part by insights from: "Flexible by Design: the New Playbook for Packaging in North America," by BCG.